I help business leaders turn crisis into clarity - and companies into financials sustainability .
Hi, I’m Tamir Shabat. I’m a strategic and CFO , transformational business advisor, and executive mentor. I’ve spent 20+ years leading financial and organizational turnarounds across Middle east and Europe, especially in the FMCG and beverage sectors. Today, I combine Business financials with deep insight into human behavior — helping founders, CEOs, and family businesses navigate complexity with purpose and power.
During my time as CEO of PepsiCo Bulgaria, I led a full-scale transformation of the business - one that didn’t just improve operations, but multiplied them.
In a period of 7 years, we:
Doubles the Market share and Exit a business that was almost on Bankruptcy to one of the leading beverages companies in Europe with a healthy EBITDA and sustainable business model.
Built cross-functional systems that supported sustainable growth across departments
Developed a high-performing leadership culture that could scale
Aligned global brand strategy with local execution to increase both impact and speed
Positioned the business as a market leader in a highly competitive category
But the real achievement was creating a business that could grow without burning people out. A structure that could handle pressure and a team that knew where it was going.
That experience taught me a fundamental truth:
Transformation is possible - with the right clarity, structure, and leadership in place.
Now I bring that same thinking to business owners who are ready to grow - without losing themselves in the process.
